Instagram is a really versatile tool that can be used to promote products, advertise and share blog posts. If you have ever taken a look at DopeGirls.Inc on Instagram, I always share in-depth brand building tips on my page.
Because sharing in-depth information will do a couple things
- It will make me an authority in my niche
- It will give my readers actionable tips to improve their Instagram marketing plan and use Instagram for business marketing and
- It creates a community where my followers comment and ask real questions
I truly believe that long gone are the days where we are using Instagram to just take a picture of something and share it with other users. There is so much potential in this platform to share your content and share your knowledge about a particular topic
Now the question of the hour…” Should you divulge all of your information in an Instagram post?” Well, the difference between an Instagram post and a blog post is
- length and
- quantity of content
The attention span of your user is only going to be so long, so it is important to figure out what kind of post your followers are used to reading. This will require you to do some user research BUT if your users are used to reading short 3 line sentence post, it may not be best for you to write a 75 line post.
Contrary, if your users are used to reading longer post with more information, fill your post with tons of tips so that they think ” WOW, this person really knows what she’s talking about, I want to follow her, and get more info”
Quantity of Content
The amount of content that you are going to write about on your Instagram post and your blog post are drastically different. On your blog post, you are aiming for 2400-2500 words. On your Instagram post…not so much. People just aren’t going to read it, it would look like a book.
So if you want to transform an Instagram post into a blog post, make sure to add more information such as
- pictures [step by step instructions]
- free cheat sheets
- and go more into detail about how to perfect a particular technique
It can be really stressful sometimes when you are trying to come up with ideas about what to write. You can get frustrated and start shopping online, chatting with a friend, or watching the hottest reality TV show. Next thing you know, its been a week and you haven’t written a thing.
But I want to give you 5 tips to make it a little but easier so that you can stock up on blog topics and always be churning out quality content that your audience will love.
First things first…
Your content is NOT about you. Sorry my friends. Your content is all about your users. However, you should be writing about things that interest you and things that you are good at.
Melyssa Griffin from MelyssaGriffin.com calls it the Niche Formula. The Niche Formula is when you intersect your passion and what you do well. If you are not passionate about it, and your not good at it…guess what? No one is going to read your stuff. So while you are not writing things for yourself, you do need to write about a topic that interest you and that you are skillful doing.
When you are trying to build a brand, your content isn’t about you…it’s about your audience
Create a list of topics
My first technique to finding blog topics would be to jot down a list of topics that you want to write about. For example, my blog focuses on using Instagram for marketing. Some topics I might want to write about include:
- How to create a great Instagram Bio
- Techniques to increase your following
- How to use Instagram to build your email list
- How to use Instagram Live for a successful webinar
After I jot down my topics, I am going to put them into buckets and the categories/ buckets really depend on if you are a Demographical Niche or a Topical Niche
- Demographical Niche – A demographical niche is when you blog about a bunch of difference topics but you cater to a specific demographical group. For example the age range of 18-25.
- Topical Niche – A topical niche is when you write about certain topic. For example, vegan recipes.
Since I only write about brand building tips and using Instagram for marketing, I would be considered a topical niche.
If I wanted to put my topics into buckets, I would probably do it like this:
My Main topic is Instagram Marketing and my subtopics are Bio, Email List, Grow Your Following and Webinar
If after jotting down your topics and they don’t really connect, you may have a demographical blog where you write about a variety of interest, but you are targeted towards a certain audience.
Your buckets would look similar to this image:
My second technique for finding blog topics would be amazon.com. What does amazon.com have to do with writing blog topics….? ALOT.
In the old days people used to write thing called books and contrary to belief, many people still buy them. They are not obsolete and amazon.com is the prime resource to show that.
People go to amazon to find books on topics they want to learn about.
- User Research Design
- How to ride a horse
- Preparing a meal in under 30 mins
You name it, there is a book for it. What I recommend is searching your topics in Amazon and checking out the table of contents of some of the most popular books. This will get you a list of topics that people in your niche want to know about.
Here is the breakdown:
Go to amazon.com and research a topic.
Once you put your topic in the search field, a list of books will populate. These results can be filtered by popularity, date, ect.
Choose from one of the results and take a look at the table of contents.
Use this table of content for ideas on what you should be blogging about
This book alone has 12 chapters all with great topic ideas. Now you don’t want to go in and steal their ideas, but when you are having trouble coming up with a blog topic and thousand of people have purchased this, you know for sure that the topics in this book are worth writing about.
My third technique for finding blog topics would be Facebook.
“But I only thought we were supposed to use Instagram…”
Well my friend, when looking for content to write about, you want to use resources where people are active. If you don’t have a Facebook Group and you focus solely on Instagram, I highly recommend creating a private group on Instagram and making your own “Facebook Group” on Instagram. Here, you can invite the people who have taken your course or purchased your product and not only get more information about what they are struggling with but create a more intimate relationship with your followers.
Whatever topic your audience is struggling would be a great topic to write an in-depth blog post about. You know that your audience will read the post because they are having trouble with the topic and they want to know more
If you don’t have a private Instagram group, you can use your Facebook Group, and if you don’t have your own Facebook Group no need to worry… there are TONS of active Facebook Groups out there that you can research from.
Researching your topic on Facebook Groups is easy because there are tons of Facebook groups catered to every topic you could think of. From agriculture to building a brand on snapchat, there is a Facebook group for it.
Join these groups and study the conversation. Figure out what people need regarding this topic, what they like about it, what they don’t understand. THEN build your blog post around these topics. This ensures that you are writing about topics that people are actually looking for and not just something that you think they are interested in.
Search For a Topic – I searched for “email list” because if I want to write a post about growing your email list, I need to figure out what issues people are experiencing when growing their list
Find an issue: What issues are people experiencing when trying to build their email list?
Create blog topics from those pain points: You can see in the Facebook group people are experiencing the following issues when building their email list
- How many emails to send for your first webinar
- How to plan your first email course
These are great topics to write in-depth blog post on because chances are, there are many more people who have the same questions.
My fourth technique for finding blog topics would be Google:
Google is great because it is the number one search engine in the world! EVERYONE and their momma, and their mommas momma uses google to search for things. If everyone is using a certain tool to look up information, you better be damn sure I am going to figure out a way to use this search engine to help me find blog topics.
If you type a topic into Google, for example, “Instagram Marketing” millions of results will populate.
Now go through the list of these results and jot down possible blog topics.
Since Google presents websites with the most traffic first, you know that the first 5-10 results are topics that people are really interested in reading about.
On this results page, the first 10 blog post titles are:
- Instagram Marketing Tips From The Experts
- Instagram Marketing: Your Complete Guide To Instagram Success
- 52 Tips: How To Market On Instagram
- The Complete Guide To Instagram Marketing
- How To Create An Instagram Marketing Strategy
- 25 Instagram Marketing Tips For Business
- 9 Marketing Techniques I Used To Get 39,000 followers
- 7 Marketing Tips To Help Grow Your Brand On Instagram
- Instagram For Business | Marketing on Instagram
- How To Use Instagram To Promote Your Brand and Drive Sales
Looking at these results, it would appear that when searching online for “Instagram Marketing” people want
- tips from the experts
- a complete guide to Instagram marketing and
- an Instagram marketing strategy
This gives you three popular topics to write about. Pretty easy right?
Before you just go into Google and type in a keyword [ ie. “Instagram Marketing” ], you have to figure out what keywords your audience is searching for.
Google Adwords is my go to resource to figure out which keywords have the best return on my investment. If I am going to spend hours writing a blog post, I want to be sure that I am writing a blog post that people will read.
I do not want to write a blog post that people don’t find interesting because I would just be wasting my time. Before I go into Google and search for “Instagram Marketing’, I need to know that “Instagram Marketing” is a keyword people are searching for. In order to do that, I am going to use Google Adwords.
Here is how to do it
If you are new to Adwords, go to Google Adwords and create an account [ if you are already have an account, skip to the next step]. No need for a credit card because IT’S FREE. Then go to keywords. There should be some keywords already populated for you if you put your website in when signing up. This is great because then you are able to see what people are looking for when they think of your topic.
Next, I am going to go to Keyword Planner and type in “Instagram Marketing” because I want to see if this keyword is even worth my time.
“Instagram Marketing” has an average of 100K-1M searches per month. This a a great keyword to start off with. Google also provides me other relevant keywords that I could then do a google search for to find blog topics such as:
- Instagram Create Account
- Promote Your Instagram
- Instagram For Business
If you are feeling a bit confused when looking at this graph for the first time it is ok.
Two of the most important features aside from the average monthly searches are
- Competition and
- Ad Group Ideas
Keywords with a low level of competition and a high average monthly search are great because people are searching for this topic, but there is not a lot of information on the web with this particular keyword. An example of this from the above results is:
” Instagram Create Account”
Keywords with a medium level of competition and a high average monthly search are also great because many people are searching for that keyword. The difference is that there is more information on the web with this particular keyword so it is going to be a little harder to get your blog post noticed. An example of this from the above results is:
“Promote Your Instagram”
You can use this chart to compare your keywords by level of competition
Ad Group Ideas
This is a function that is oftentimes ignored but it is really helpful when trying to come up with blog topics. If I click Ad Group Ideas, I get a much broader topical search.
Now I have keywords not only pertaining to Instagram marketing, but I have keywords pertaining to
- Creating An Instagram Account (19 keywords – “Create an Instagram Page // Create an Instagram Account // Create an Instagram Account for Business ect.)
- Promoting an Instagram Account (23 keywords)
- Instagram Tools (10 keywords)
- Instagram Tips (21 keyword)
So Google has grouped everything for me into categories and you can put these keywords into your Google Search to find blog topics
I would highly recommend creating an excel spreadsheet that you can come back to for future reference. That way, you have a list of categories [ Keywords Groups] and a list of topics [keywords] you can use when you are looking to write a blog post.
My final technique for finding blog topics would be to create a Survey
If you have ANY amount of followers on social media or people on your email list, you can reach out to them and ask them some questions about your topic.
The questions can be fairly general. Such as:
- What are you struggling with regarding Instagram Marketing?
- What do you find difficult?
- What would you like more information on?
Or, the questions can be a bit more specific. Such as:
- What aspects of your Instagram bio do you have trouble with?
- What specific techniques do you find difficult to implement in order to increase your following?
- What interest you about using Instagram as a platform to grow your brand?
Use surveys in order to speak directly to your readers because they are the people who are going to recommend your course, your latest product and really be your “purple cows” who are going to tell others about what you have to offer!
By pinpointing exactly what issues your audience is struggling with and writing an in-depth blog post about it to try and help them succeed, you will become an automatic winner.
Some survey providers I would recommend include:
- Google Forms (free)
- Type Form (has a free plan but $35 for the pro and $75 for pro +)
- Survey Monkey (has a free plan but also also offers a variety of paid plans from $25-$85)
Related: Did you find Using Instagram For Marketing | 5 Proven Tips Finding Blog Topics helpful? I highly recommend you check out Instagram For Business Marketing | A step by step plan to defining your tribe and creating content that converts
Leave a comment below and let me know what your favorite tool is to find blog topics targeted for your audience