What do you get when you add comments + likes?
An 8% increase in your follower rate! Yea… it’s no joke and it is time you took advantage of it! So often we save our comments for the post of our friends, or people that we kinda already know and feel comfortable with. Trust me, I used to feel the same way. BUT one of the key ways to increasing your Instagram following is to both comment AND like on other peoples photos. Here’s why:
Stats show that there are 575 likes on Instagram every second…. WHOAA! However, there are only 81 comments per second. Herein lies your opportunity because clearly people aren’t commenting as much as they should, and when you do it makes you stand out!
Its easy to double tap a photo, but it takes extra effort to think of something great to say and leave a comment. Think of a comment as the followup piece to building a relationship with your customer. You already have one touch [ you liked their photo] but you want them to remember you, so you touch them again [ you comment on the material they worked so hard to post]. This quality of touch strengthens the relationship and increases the odds that they will actually become a customer.
Tests show that when you only follow a user there is a 14% chance that they will follow you back. HOWEVER, when you follow and comment the chance that someone will follow you back increases to 22%. What if you left 2 comments?! That’s a 30% chance someone will follow you back meaning that you have a 1:3 follower ratio! Tell me that isn’t amazing!
So here is what we are going to do. We are going to create formula ( you know I LOVE a formula) that you can use to calculate how many people you need to follow in order to get your desired follower amount using two comments + a follow
Desired Follower Amount = The amount of people you followed / 3
For example: If my desired follower amount is 10,000 my formula is going to go like this:
10,000 = the amount of people followed / 3
10,000 X 3 = 30,000
Seems like a lot but you can break it down and say for the this month you only want 500 new followers so you would need to interact with 1,500 people. Only want 250 this month? Reach out to 750 people. Honestly when you think of the miles you thumb has traveled scrolling through Instagram, 750 is doable.
Give this technique a shot and then give me a shout! You know I can’t wait to hear what you think and how the technique worked for you. Leave a comment if you have a question!
Until next time